Privacy Policy
Last updated: 1 August 2026
Arcade Bullet ("we", "us") operates arcadebullet.com and is developing Bang Bang, a mobile game. This policy explains how we handle personal data when you visit our website or sign up for beta updates.
Who we are
Data controller: Arcade Bullet
Contact: [email protected]
What we collect
- Beta signup: if you submit our email form, we store your email address and language preference to send beta-related updates. Submission is optional.
- Website analytics and ads: we use Google tags (including Google Ads) that may set cookies or collect usage data (pages visited, device/browser type, approximate location, referral source). See Google's Privacy Policy.
- Technical logs: our hosting provider (Cloudflare) may process IP addresses and request metadata for security and delivery.
Why we use your data
- To respond to beta signups and product announcements you requested
- To measure website and advertising performance
- To protect the site from abuse and deliver content reliably
Legal bases (EEA/UK)
Where applicable, we rely on consent (beta email signup), legitimate interests (site security, aggregated analytics), and legal obligations where required.
How long we keep data
Beta emails are kept until you unsubscribe or ask us to delete them, or until they are no longer needed for the beta program. Analytics data is retained according to Google's and our providers' settings (typically months, not years).
Sharing
We do not sell personal data. We use service providers (email delivery, hosting, Google Ads/Analytics) that process data on our behalf under their terms and applicable law. For our internal Google Ads API tool (OAuth), see Developer Tools.
Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal data, and to withdraw consent. Contact [email protected]. EU users may also lodge a complaint with their local data protection authority.
Children
Our website is not directed at children under 13 (or the minimum age in your country). We do not knowingly collect data from children.
Changes
We may update this policy. The "Last updated" date at the top will change when we do. Continued use of the site after changes means you accept the updated policy.