Arcade Bullet — Developer Tools

Arcade Bullet is an independent game studio developing Bang Bang, a western 1v1 mobile PvP game for Android and iOS. This page documents our internal Google Ads API integration and how it relates to our public website.

Our business

Product: Bang Bang, a free-to-play mobile duel game (~90 second matches, no intrusive ads in gameplay).
Customers: mobile players who enjoy fast, skill-based online PvP.
Revenue model: optional in-app purchases and voluntary rewarded ads (pre-launch; details on the landing page).
Current phase: closed beta signup and paid Search campaigns to grow our waitlist.

Public landing page and beta signup: arcadebullet.com/en/bangbang/ (also available in IT, FR, DE, ES).

Marketing and this website

We run our own Google Search campaigns that send traffic to arcadebullet.com. The site includes Google Ads tag AW-18364592287 and GA4 property G-P6R8JL46CJ on all public pages. Primary conversion goal: beta email signup.

We do not manage ads for third parties, resell API access, or operate an agency.

Purpose of this OAuth application

The Arcade Bullet OAuth application (Google Cloud project arcadebullet-ads) is an internal read-only tool used only by the studio owner to connect to the Google Ads API.

It is used to:

Read-only: no campaign creation, budget changes, bid changes, or ad edits via API.
Internal only: not a public product, not offered to clients, no multi-tenant access.
Low volume: manual reports a few times per week during active ad tests.

Google accounts (our own)

Data access

With user consent, the app requests access to Google Ads data through the scope https://www.googleapis.com/auth/adwords for accounts owned or managed by Arcade Bullet. Data is processed locally for reporting only and is not sold or shared with external services. Conversion tracking on the website uses the standard Google tag; we do not use the App Conversion API.

Contact

Questions about this application or privacy: [email protected]
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